The Million Dollar Mistake | Shift Advertising

In this powerful guide, The Million Dollar Mistake, Dan Kraus reveals how small and midsize B2B companies are unknowingly sabotaging growth by ignoring brand marketing. You’ll learn why brand awareness is the single biggest multiplier of sales performance—and how to build it strategically, without breaking the bank.

What You’ll Learn

The hidden costs of being unknown—and how anonymity eats your margins
How strong brands achieve 13–40% higher pricing power and shorter sales cycles
Why trust and familiarity outperform features and discounts in B2B buying decisions
A 90-day brand awareness starter plan any company can execute for under $3K/month
How the AI era makes branded content not optional—but essential

Who This eBook Is For

Business leaders, founders, and marketers ready to stop chasing leads and start creating recognition that drives real results. Whether you're a $5M firm or a $250M enterprise, this book gives you the roadmap to brand-market smarter—and grow faster.

Discover why your competitors are closing deals faster and commanding higher prices